A very inexpensive way to advertise in targeted region.
For a 30-seater restaurant, use about 1,000 to 1,500 placemats per week. Based on the population density of business district, ads are seen by 50,000 potential customers, placemats usually displayed on tables for a period of 3-4 weeks for maximum market penetration.
Placing your ad on the diner’s placemat reaches your target customers in a very influential way. Target audience should not far away from your region.
Undoubtedly, the exposure rate is countable, credible and very effective.